Case study · B2B wholesale · UK

Website · SEO · AEO · GEO · Email · Social · Sage 50 · Bluepark

Website Redesign, Marketing & Sage ↔ Web Integration

Suman Bros is a UK B2B stationery wholesaler with 13,602 Sage SKUs, thousands of trade customers, and a Bluepark store that had drifted from reality — inactive products still live, proven sellers missing from the web, and product copy that search engines and AI could not use. NuvonHub redesigned sumanbros.com, linked offline Sage to the online catalogue, flagged inactive candidates with client sign-off, rewrote descriptions for SEO, AEO, and GEO, and launched email marketing and social content posting. The engagement is live and expanding week by week.

Published 2026-06-17 · 10 min read

View live site — sumanbros.com Ops dashboard snapshot

Evidence

Catalogue reconciliation at a glance

13,602Sage SKUs analysedOffline stock master reconciled to web
7,295Inactive candidates flaggedRemoved or set inactive on web after client sign-off
2,291+Live web productsSEO, AEO & GEO descriptions

Context

What was limiting progress

NuvonHub redesigned the Suman Bros website for conversion and trust — then connected it to what happens in Sage so the online catalogue reflects what the business actually sells.

We flagged 7,295 inactive candidates, phased removal or inactivation with client sign-off, prioritised proven sellers for the web, and rewrote product descriptions for Google, Bing, and AI answers — SEO, AEO, and GEO built into the catalogue, not bolted on later.

Marketing is underway: email campaigns, social content posting, and organic visibility work so the redesigned site reaches buyers — not just sits online.

Operational gaps identified before intervention
Area	What we found
Website	Outdated UX — weak conversion and unclear ordering paths
Sage vs web	13,602 Sage SKUs vs 2,291 on site — systems diverged
Inactive catalogue	7,295 inactive candidates still live or cluttering data
Proven sellers off-web	4,518 sold in Sage, not listed online
Search visibility	Thin product copy — not ranking or AI-citable
Marketing	No consistent email, social, or organic programme
Trade customers	1,900+ accounts — many still ordering by phone
Operations	Staff re-keying between Sage and the website

Catalogue scale — Sage vs website (Jun 2026)

Sage — all products13,602
Sage — sold (3yr)6,307
On website (live)2,291
Sold, not on web4,518
Inactive candidates flagged7,295

Intervention

What NuvonHub changed

Before

Sage 50
Re-keyed by hand
Website

The website had drifted from what Sage said was in stock
Inactive products were still live online
Staff re-keyed data between Sage and the website

After

Sage 50
Sync and checks
Client sign-off
Website

Sage stays the source of record
Inactive lines change on the web only after client sign-off
Live products carry search-ready descriptions

Sage SKUs analysed: 13,602
Inactive candidates flagged: 7,295
Live web products: 2,291+

Figures are from the Sage and website analysis described on this page.

Website and catalogue

Website redesign
New layout, clearer categories and mobile-ready ordering for trade buyers.
SEO, AEO & GEO product descriptions
Product copy rewritten so search engines and AI tools can read it, with structured data.

Sage and data

Linked offline Sage to the online website
A link between the Sage stock master and the web listings, so the site follows Sage.
Flagged inactive candidates
Inactive lines flagged from Sage sales data, and changed on the web only after client sign-off.
Operations dashboard & order flow
One view of sales, stock gaps and customers, in the office or on a phone.

Marketing

Marketing programme — email & social
Email campaigns and social posts that link back to live product pages.

Outcomes

Documented operational state

Website: Redesigned & live
Sage SKUs analysed: 13,602
Inactive candidates flagged: 7,295
Live web products: 2,291+
Email marketing: Programme live
Social content: Posting underway
Sage ↔ website: Linked & reconciled

Shift

Before and after (documented)

Narrative summary — not a simulated before-state screenshot. Live site reflects current catalogue work; historical gaps are described from Sage ↔ web analysis.

Before
Outdated website — weak UX and unclear wholesale paths
After
Full redesign — conversion-focused B2B ordering on sumanbros.com
Before
Sage and website out of sync — inactive products still live
After
13,602 SKUs reconciled — 7,295 inactive candidates flagged; removed or set inactive on web after client sign-off
Before
Generic product copy — invisible on Google and AI search
After
SEO, AEO & GEO descriptions across 2,291+ live web products
Before
No email or social marketing programme
After
Email campaigns and social content posting live
Before
Orders re-keyed manually between Sage and web
After
Linked workflows — web orders flow into Sage with less friction

Interface

Wholesale site on desktop and mobile

Suman Bros case study — Desktop — category and product structure for trade buyers.

Suman Bros wholesale website on mobile — Mobile — reorder and browse paths for field sales and buyers.

Client voice

“NuvonHub redesigned our website, linked Sage to our online store, and cleaned up products that should not have been live. Search descriptions, email, and social are finally moving together — we can see the difference every week.”
Vimal Gupta, Director, Suman BrosFeatured client · shared with permission · June 2026

Relevant capabilities

Wholesale & ERP

Catalogue out of sync with Sage?

We redesign, reconcile ERP to web, and structure product copy for search — scoped against your stock master and sign-off process.

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