Suman Bros
Website Redesign, Marketing & Sage ↔ Web Integration
UK stationery wholesaler with 13,602 Sage SKUs, 1,900+ trade accounts, and a Bluepark store that drifted from Sage reality.
Problem
Sage 50 held 13,602 SKUs while the Bluepark store drifted — inactive products still live, proven sellers missing from the web, thin product copy, and no consistent email or social programme.
Intervention
Website redesign, Sage ↔ web reconciliation, phased removal or inactivation of flagged inactive catalogue rows after client sign-off, SEO/AEO/GEO descriptions on 2,291+ live web products, and a marketing layer connecting email and social back to sumanbros.com.
Documented evidence
- 13,602Sage SKUs analysedOffline stock master reconciled to web
- 7,295Inactive candidates flaggedRemoved or set inactive on web after client sign-off
- 2,291+Live web productsSEO, AEO & GEO descriptions
This engagement is active. Website, marketing, catalogue, and Sage ↔ web work continue to ship regularly. Metrics below are operational — client revenue and account-level financials are omitted unless separately approved.