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Glossary

SEO, AEO & GEO — defined clearly.

Short definitions for search and AI visibility terminology used across our services and published content.

Terms

SEO

Search engine optimization — technical and content work so Google and Bing can crawl, understand, and rank your pages for the queries your buyers use.

AEO

Answer engine optimization — structured FAQs, clear definitions, and schema so AI assistants (ChatGPT, Perplexity, Google AI Overviews) can cite accurate answers about your business.

GEO

Generative engine optimization — local and entity signals (Organization, LocalBusiness, coordinates, consistent NAP) so AI and map surfaces know where you operate and what you sell.

Apply it

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See published case studies or book a call to discuss your catalogue and visibility constraints.