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Glossary

Glossary

Plain-English meanings for the words we use on this site: System Intelligence (SI), automation, business systems and search.

Terms

SI and automation

SI (System Intelligence)

How NuvonHub uses AI. SI sits across your business systems, does the repeated work by your rules, and sends anything unusual to a person.

Workflow automation

Setting up a repeated job so it runs by itself: the trigger, the steps and the result. For example, an invoice arrives and is checked and posted without someone retyping it.

Exception

A case that does not fit your rules, such as a price that does not match or an order over a credit limit. Exceptions go to a person instead of being pushed through.

Approval step

A point in a workflow where a named person must say yes before anything happens next. Used for exceptions and anything that goes to a customer.

Audit trail

A record of what happened, when and who approved it. It lets you check later why a step ran or a change was made.

Human-led SI

Our rule that people stay in charge. SI can draft, sort and check, but a person decides on anything important.

Monthly care

Looking after a system after it goes live: checking it, fixing problems, making small improvements and reporting back each month.

Business systems

Integration

A link between two systems so information moves between them automatically, such as website orders going straight into your accounts.

API

A door a piece of software offers so other software can read or send information to it safely. Most integrations use APIs.

CRM

Customer relationship management. The system that holds your customers, leads, conversations and sales pipeline in one place.

ERP

Enterprise resource planning. The main system for stock, orders, purchasing and accounts. Sage, for example, is used this way by many smaller firms.

Source of record

The one system whose information counts when two systems disagree. Other systems copy from it.

Data sync

Keeping the same information matching across systems, for example stock levels in your ERP and on your website.

Custom app

Software built for how your business works, when an off-the-shelf tool does not fit.

Lead routing

Sending each new enquiry to the right person or team automatically, based on rules like region or product.

Search and visibility

SEO

Search engine optimisation. Work on your site's structure and content so Google and Bing can find, understand and rank your pages for what buyers search.

AEO

Answer engine optimisation. Clear answers, FAQs and structured data so AI assistants such as ChatGPT, Perplexity and Google AI Overviews can quote your business accurately.

GEO

Generative engine optimisation. Consistent business details and location signals so AI tools and map results know who you are, where you work and what you sell.

Structured data

Extra code on a web page (often called schema) that tells search engines exactly what the page is about, such as a product, price or business address.

Apply it

See how these fit together

Read the published case study, or talk to us about one repeated job in your business.