Glossary
SEO, AEO & GEO — in plain English.
How we use search and AI-discovery work on client sites. No jargon without a definition.
- SEO
- Search engine optimization — technical and content work so Google and Bing can crawl, understand, and rank your pages for the queries your buyers use.
- AEO
- Answer engine optimization — structured FAQs, clear definitions, and schema so AI assistants (ChatGPT, Perplexity, Google AI Overviews) can cite accurate answers about your business.
- GEO
- Generative engine optimization — local and entity signals (Organization, LocalBusiness, coordinates, consistent NAP) so AI and map surfaces know where you operate and what you sell.
See this in practice on our Search & AI visibility service and the Suman Bros case study.