Case study · D2C food · India
D2C Website Redesign & E‑Commerce
Yoga Agri Foods makes FSSAI-certified cold-pressed sunflower kernel oil at their facility in Anantapur, Andhra Pradesh — sold to households, hotels, hospitals, and spas across India. The previous site did not match the product: weak mobile UX, unclear paths between cooking oil and the 100ml Kernel Elixir, and no structured visibility for search or AI answers. NuvonHub delivered a full website redesign — conversion-focused homepage, product and elixir flows, B2B industries section, WhatsApp ordering, and checkout — with technical SEO, FAQ schema for answer engines, and local entity signals for generative search.
Published 2026-06-17 · 8 min read
View live site — yogaagrifoods.com (opens in new tab)Mobile-first
Built for India 4G and thumb reach
NuvonHub rebuilt the homepage around one job: turn visitors into buyers on mobile — with separate paths for everyday cooking oil and the premium Kernel Elixir ritual product.
- 2Product lines1L cooking oil + 100ml Kernel Elixir
- MobileFirst UX4G-ready layout and tap targets
- SEO+AEO+GEOFrom launchMetadata, schema, entity signals
Challenge
Premium product, commodity presentation
SEO, AEO, and GEO were not a phase-two retainer. Structured data, FAQ content, performance, and consistent business entity signals were part of the build.
| Area | Gap |
|---|---|
| Mobile conversion | Weak CTAs and unclear product paths |
| Product positioning | Commodity oil look vs premium elixir |
| B2B buyers | No clear industries or WhatsApp path |
| Search visibility | No structured product or FAQ schema |
| AI answers | Facts buried — not citation-ready |
| Local entity | Geography and NAP not reinforced |
Product journeys
Cooking oil and Kernel Elixir — separate paths
Conversion-focused homepage
Full-width hero with product trust badges (FSSAI, lab tested, wood cold-pressed), clear primary CTAs for the 1-litre oil and Kernel Elixir, and sections for product range, process story, and direct ordering.
- Hero speaks to purity and lab verification before price
- “Why YOGA” — three-step cold-press story
- Footer CTA — shop online or WhatsApp for bulk
Product & elixir flows
Two distinct SKUs with different buyer intent: ₹350 1-litre cooking oil and from ₹299 100ml Hull-Free Golden Kernel Elixir (skincare, baby care, gourmet drizzle). Each gets dedicated URLs, copy, and add-to-bag paths.
- Kernel Elixir — vitamin facts and ritual positioning
- Product pages wired to cart and checkout
- Free shipping threshold and India-friendly payments
B2B & industries
“Trusted everywhere” section for hotels, hospitals, restaurants, corporate offices, food manufacturing, spas, and households — with WhatsApp as the bulk-order channel India actually uses.
- Industry use-case imagery and clear segments
- WhatsApp CTA for institutional buyers
- Same single-ingredient standard across channels
Search foundations
SEO, AEO, and GEO from launch
The site is live at yogaagrifoods.com — designed and marketed by NuvonHub.
SEO — search engine foundation
Unique titles and meta descriptions per page, semantic HTML, crawlable product URLs, internal linking between homepage, products, elixir, and contact, and Core Web Vitals–minded performance on mobile.
AEO — answer engine optimization
FAQ content in plain language — food-grade oil on skin, FSSAI compliance, shelf life, shipping — with FAQPage schema so AI assistants can cite accurate answers instead of guessing.
GEO — generative & local entity signals
Consistent business name, address, and phone (NAP) in footer and contact — Plot No. 278, MSME Park, Rapthadu, Anantapur. Location in real copy and industry mapping so generative search resolves who YOGA is and where they operate.
Shift
Documented experience changes
Was: Generic multi-product site with weak mobile UX
Now: Conversion-focused homepage with clear product paths
Was: Kernel Elixir buried in commodity oil positioning
Now: Dedicated elixir flow with ritual and vitamin story
Was: B2B buyers had no clear industries section
Now: Hotels, hospitals, restaurants, spas — WhatsApp for bulk
Was: No FAQ or structured data for search/AI
Now: SEO + AEO + GEO baked into the build
Was: Slow or unclear checkout on mobile
Now: Mobile-first cart, UPI-ready checkout, sticky CTAs
Homepage
Conversion-focused desktop layout
Relevant capabilities
Services involved in this build
D2C & mobile
Need a site that sells on mobile?
We build product-led storefronts with SEO, AEO, and GEO structured from launch — verify the approach on yogaagrifoods.com first.