Case study · D2C website redesign
We redesigned a premium cold-pressed oil brand for mobile buyers — with SEO, AEO, and GEO built in from launch.
Yoga Agri Foods makes FSSAI-certified cold-pressed sunflower kernel oil at their facility in Anantapur, Andhra Pradesh — sold to households, hotels, hospitals, and spas across India. The previous site did not match the product: weak mobile UX, unclear paths between cooking oil and the 100ml Kernel Elixir, and no structured visibility for search or AI answers. NuvonHub delivered a full website redesign — conversion-focused homepage, product and elixir flows, B2B industries section, WhatsApp ordering, and checkout — with technical SEO, FAQ schema for answer engines, and local entity signals for generative search.
Published 2026-06-17 · 8 min read · yogaagrifoods.com
NuvonHub rebuilt the homepage around one job: turn visitors into buyers on mobile — with separate paths for everyday cooking oil and the premium Kernel Elixir ritual product.
SEO, AEO, and GEO were not a phase-two retainer. Structured data, FAQ content, performance, and consistent business entity signals were part of the build.
The site is live at yogaagrifoods.com — designed and marketed by NuvonHub.
A premium, FSSAI-certified product was selling through word of mouth and WhatsApp — but the website did not close the gap between discovery and purchase on mobile, and search engines had little structured context to rank or cite.
| Gap | Impact |
|---|---|
| Mobile conversion | Weak CTAs and unclear product paths |
| Product positioning | Commodity oil look vs premium elixir |
| B2B buyers | No clear industries or WhatsApp path |
| Search visibility | No structured product or FAQ schema |
| AI answers | Facts buried — not citation-ready |
| Local entity | Geography and NAP not reinforced |
Six workstreams — homepage conversion, product flows, B2B industries, and three visibility layers (SEO, AEO, GEO) shipped as part of the website build.
Workstream 1
Full-width hero with product trust badges (FSSAI, lab tested, wood cold-pressed), clear primary CTAs for the 1-litre oil and Kernel Elixir, and sections for product range, process story, and direct ordering.
Workstream 2
Two distinct SKUs with different buyer intent: ₹350 1-litre cooking oil and from ₹299 100ml Hull-Free Golden Kernel Elixir (skincare, baby care, gourmet drizzle). Each gets dedicated URLs, copy, and add-to-bag paths.
Workstream 3
“Trusted everywhere” section for hotels, hospitals, restaurants, corporate offices, food manufacturing, spas, and households — with WhatsApp as the bulk-order channel India actually uses.
Workstream 4
Unique titles and meta descriptions per page, semantic HTML, crawlable product URLs, internal linking between homepage, products, elixir, and contact, and Core Web Vitals–minded performance on mobile.
Workstream 5
FAQ content in plain language — food-grade oil on skin, FSSAI compliance, shelf life, shipping — with FAQPage schema so AI assistants can cite accurate answers instead of guessing.
Workstream 6
Consistent business name, address, and phone (NAP) in footer and contact — Plot No. 278, MSME Park, Rapthadu, Anantapur. Location in real copy and industry mapping so generative search resolves who YOGA is and where they operate.
Generic multi-product site with weak mobile UX
Conversion-focused homepage with clear product paths
Kernel Elixir buried in commodity oil positioning
Dedicated elixir flow with ritual and vitamin story
B2B buyers had no clear industries section
Hotels, hospitals, restaurants, spas — WhatsApp for bulk
No FAQ or structured data for search/AI
SEO + AEO + GEO baked into the build
Slow or unclear checkout on mobile
Mobile-first cart, UPI-ready checkout, sticky CTAs
At NuvonHub, we build websites that convert and show up — in Google, in AI answers, and on mobile. Yoga Agri Foods is a live example you can verify today. If your product deserves better than a template with your logo pasted on top, we should talk.